2023’s theme for me was growth—in my personal life, and definitely in my business life.
On the gym side, I’ll be honest: I was spinning my wheels. For the first time, I started entrusting others to coach, which freed up some bandwidth to look at my gym from a zoomed-out perspective. And I didn’t love what I saw.
It was raw. Messy. Not the vision I had in my head.
And I learned the hard way that more hours and more hustle don’t always equal better results.
That’s when I made a pivotal decision—I hired a business mentor. With direction, perspective, and some tactical (and often painful) advice, I started the slow process of turning The Well into the dream gym I always envisioned.
On the Member Side
This was also the year we leveled up our coaching.
- We introduced the Free Intro Process, where every new member sits down to share their goals so we can match them with the best path forward.
- We incorporated the Level Method, which lets us coach a group class with the precision of a personal training session.
- We began doing Goal Review Sessions with every member, which challenged me as a coach but allowed our people to grow in amazing ways.
Behind the Scenes
I realized I couldn’t keep running the gym by the seat of my pants anymore. We started building SOPs, backend systems, early versions of coach trainings, and even mission statements.
This was the year I took my first real steps from being “just” a great fitness coach into learning how to be a great business owner.
The Rebrand
And maybe the biggest shift—we changed our name. We rebranded into something deeply personal. Every time I look at our logo, I think about my family’s history, their struggles, their legacy. It reminds me to build my own.
That rebrand wasn’t just cosmetic—it anchored me in why The Well exists, and why it matters.
Year three was messy, hard, and uncomfortable. But it was also transformational.
And now, as we celebrate five years, I can see clearly how those raw, early steps laid the foundation for what The Well is today.